IN THIS MOMENT – Adrenalize (OFFICIAL VIDEO)

Voltage and Velvet: Inside Adrenalize

Adrenalize is one of the fiercest, most immediately gripping moments from In This Moment’s 2012 album Blood, a record that marked the band’s turn toward a sleeker, more electronically energized form of heavy music. The track condenses their flair for theatricality into four taut minutes, where club-floor pulse and metal muscle collide behind Maria Brink’s commanding, shape-shifting vocal performance.

Built around a hammering beat and a dark, sinewy riff, Adrenalize threads serrated guitar tones with glossy synth textures and stacked vocal hooks. The chorus surges with an almost pop-minded clarity while the low end and percussion keep the song anchored in a ferocious, hard-rock frame. It is the sound of In This Moment tightening the screws: tighter grooves, cleaner edges, and a heightened sense of drama that never abandons heaviness.

Sound Design and Arrangement

Adrenalize thrives on contrast. A taut, four-on-the-floor throb and clipped, percussive guitars lock into a danceable cadence, then explode into a widescreen chorus. Electronic pulses and filtered backing vocals snake through the mix, adding a nocturnal sheen. The guitars are tuned low and thick, riding syncopated patterns rather than sprawling leads, and the rhythm section favors punch and precision over raw abrasion.

Maria Brink carries the center of gravity. Her delivery slips from whispered provocation to a full-throated belt, often within a single line, and the backing chants lend the chorus a ritualistic pull. A mid-song bridge drops the temperature—synthetic bass and flickering percussion take over—before the arrangement erupts again, a classic tension-and-release that magnifies the hook without sacrificing weight.

Themes of Urge and Control

Lyrically, Adrenalize plunges into the chemistry of desire, self-possession, and the edge where surrender flirts with self-destruction. The language of sensation and pulse mirrors the music’s physicality, framing lust and appetite as both fuel and peril. Brink’s persona walks that line with intent, turning a party’s flashing lights into an arena for power play and self-definition. The song’s central tension—who holds the switch, who feeds the rush—gives the chorus its bite.

Visual Language of the Official Video

The official video for Adrenalize leans into the song’s nocturnal energy with a fever-dream atmosphere. Strobe-lit rooms, masked figures, and fetish-tinged costuming create a liminal space between nightclub and waking nightmare. Colors skew to deep reds and bruised blacks, with flashes of white and chrome that make each cut feel like a hit of light. The choreography is less about set-piece dancing than controlled chaos, bodies moving in time with the kick’s relentless thud.

Symbolism is deployed as texture rather than narrative. Masks and veils blur identity, mirrors and glass distort perspective, and ritualistic gestures suggest seduction as ceremony. Brink’s styling, poised between high fashion and gothic menace, anchors the spectacle. The edit rides the track’s dynamics—tight, claustrophobic shots in the verses, broader, breathing frames in the chorus—so the imagery amplifies the song’s push-pull of compulsion and release.

Production and Musicianship

Blood, released via Century Media, was produced by Kevin Churko, whose meticulous approach sharpened In This Moment’s attack without sanding away their aggression. On Adrenalize, the drums hit with studio-grade precision, guitars are sculpted to cut and throb rather than sprawl, and the electronics aren’t mere frosting—they function as rhythmic and harmonic drivers. That balance, rooted in the writing of guitarist Chris Howorth and Brink alongside the production team, gave the band a formidable framework for high-impact hooks.

The result feels engineered for the stage as much as for headphones: a groove-forward heavy track that invites crowd movement, call-and-response vocals, and the kind of strobing light cues that have become signatures of the band’s live shows.

Place Within the Blood Era

Adrenalize crystallizes the pivot Blood represented in the band’s catalog. Earlier releases leaned harder into metalcore grit; here, the band claims space in a darker, more sensual intersection of industrial shimmer, hard rock swagger, and pop-forward structure. It is a concise statement of identity, the kind of single that redraws borders and signals a new phase.

On the Road: Spring 2013 Highlights

As Adrenalize circulated and Blood continued its run, In This Moment toured extensively across North America, pairing club dates with large theaters and major festivals. The itinerary below captures the momentum of that season, including appearances alongside Stone Sour, All That Remains, and Hellyeah, as well as stops at cornerstone rock festivals.

March
23 – Reno, NV – Knitting Factory (with All That Remains and Hellyeah)
24 – Boise, ID – Knitting Factory (with All That Remains and Nonpoint)
25 – Colorado Springs, CO – The Black Sheep
26 – Denver, CO – The Fillmore (with All That Remains and Hellyeah)
28 – Springfield, IL – Boondocks (with Love and Death)
29 – Pittsburgh, PA – Rex Theater (with Love and Death)
30 – Clifton Park, NY – Upstate Concert Hall (with Love and Death)

April
2 – Portland, ME – The State Theatre (with Stone Sour)
3 – Boston, MA – House of Blues (with Stone Sour)
5 – Montclair, NJ – The Wellmont Theatre
6 – Atlantic City, NJ – House of Blues (with Stone Sour)
7 – Lancaster, PA – Freedom Hall (with Stone Sour)
9 – Wallingford, CT – The Dome (with Stone Sour)
10 – Huntington, NY – The Paramount (with Stone Sour)
11 – Silver Spring, MD – The Fillmore (with Stone Sour)
12 – Lynchburg, VA – Phase 2
13 – Orlando, FL – Tinker Field
14 – Fort Myers, FL – JetBlue Park, Fort Rock Music Fest (with The Offspring, 3 Doors Down, Stone Sour)
17 – Atlanta, GA – The Masquerade (with Stone Sour)
20 – San Antonio, TX – St. Mary’s University, 2013 Fiesta Oyster (with Theory of a Deadman, Candlebox)
21 – Grand Prairie, TX – Verizon Theatre at Grand Prix (with Shinedown, Stone Sour, Papa Roach)
23 – Destin, FL – Club L.A.
24 – Nashville, TN – Marathon Music Works (with Stone Sour)
26 – Tampa, FL – Tampa Bay Times Forum, WXTB Rockfest
27 – Jacksonville, FL – Metropolitan Park, Welcome to Rockville
28 – Ladson, SC – Exchange Park, WYBB Rockfest
30 – Johnson City, TN – Capone’s

May
4 – Concord, NC – Carolina Rebellion
7 – Corpus Christi, TX – Concrete Street Amphitheater
8 – Houston, TX – Warehouse Live
10 – Springfield, MO – Ramada Oasis Convention Center, BOOB-A-Q (with Pop Evil)
11 – Kansas City, MO – KQRC Rockfest
13 – Rapid City, SD – Rushmore Plaza Civic Center (with Sevendust and Pop Evil)
14 – Bismarck, ND – Civic Center Exhibit Hall (with Sevendust and Pop Evil)
16 – Peoria, IL – Peoria Civic Center
17 – Traverse City, MI – Ground Zero
18 – Flint, MI – The Machine Shop
19 – Columbus, OH – Rock on the Range

Why Adrenalize Endures

Adrenalize captures a band retooling its sound for maximal impact without surrendering character. It is immediate and physical, yet layered with details that reward repeat listens, and its video extends that sensation into a vivid, night-world tableau. As a centerpiece of the Blood era, it helped define the aesthetic that continues to shape In This Moment’s most galvanizing work onstage and on record.